Friday, May 22, 2020
Freedom can be categorized in many different ways, but for the organization Freedom House there are only two key aspects that can be ranked to determine which countries are free. By using the ideas of Ã¢â¬Å"civil libertiesÃ¢â¬ and Ã¢â¬Å"political rightsÃ¢â¬ which combine to create an overall Ã¢â¬Å"freedom ratingÃ¢â¬ (Freedom House, 2014) that are compiled into a list of global ranking of freedom. In comparing countries that are free and not free, there is a trend that shows how authoritarian states tend to rank lower in terms of freedom as opposed to democratic states due to an importance being put on protecting certain groups. In authoritarian states, the governmentÃ¢â¬â¢s priority is ensuring their continued reign, whereas in democratic states, the governmentÃ¢â¬ ¦show more contentÃ¢â¬ ¦South KoreaÃ¢â¬â¢s electoral process results in presidential candidates being directly into positions, as well as a council that follows the same direct vote electoral process. Sou th Korea has a free and fair election system that, in 2013, created a way to enable more citizens to vote by setting up two new voting systems. The first was a new method of early electoral allowed citizens to arrive at voting booths having not applied prior in order to maximize the amount of voters able to actively participate in elections. As well, South Korea implemented a non-registering voter system that allowed voters to simply arrive at election booths with identification to vote regardless of their home district. This creates opportunities for people who work away from their home district to participate in elections. One of the few problems that have occurred from allowing a greater voting population is the smaller margin in which the recent president was elected. As well, with a recent Ã¢â¬Å"alleged meddlingÃ¢â¬ (Freedom House, 2014) from the National Intelligence Service (NIS), paired with charges having been laid against a few important members of the organization hav e lead few to ponder whether this activity has Ã¢â¬Å"harmed the countryÃ¢â¬â¢s electoral processÃ¢â¬ (Freedom House, 2014). This is due to the fact that the National Intelligence Service had an online campaign supporting current president Park Geun-Hye. Albeit having some
Thursday, May 7, 2020
Often times war is depicted in a victorious, triumphant manner when in reality war is chaotic; full of destruction and death. In Stephen CraneÃ¢â¬â¢s Ã¢â¬Å"A Mystery of HeroismÃ¢â¬ and Ambrose BierceÃ¢â¬â¢s Ã¢â¬Å"An Occurrence At Owl Creek Bridge,Ã¢â¬ we witness the harsh reality of the war and the common human reaction to the havoc. Fred Collins simply wants water, but the well is on the other side of the battlefield. Peyton Farquhar, a loyal civilian to the South, just wanted to help in the war but instead was hanged for his good-intentioned attempt to destroy the bridge to help the Confederates. Ambrose Bierce and Stephen Crane wrote Ã¢â¬Å"An Occurrence At Owl Creek BridgeÃ¢â¬ and Ã¢â¬Å"A Mystery of HeroismÃ¢â¬ to show the natural human condition in adverse situations. In Ã¢â¬ËA Mystery of Heroism,Ã¢â¬ Stephen Crane opens his story with specific details of a war scene. He writes, Ã¢â¬Å"He could now be seen lying face downward with a stirruped foot stretch ed across the body of his dead horseÃ¢â¬ and Ã¢â¬Å"around this motionless pair the shells still howled.Ã¢â¬ This scene describes how there are dead soldiers and horses just lying around in the middle of the turmoil. That man is just another dead body to everyone else. This shows the reality of war, violent and deadly and definitely not the pretty picture some paint it to be. Later on in the story, Crane also writes Ã¢â¬Å"a lieutenant of the battery rode down and passed them, holding his right arm carefully in his left hand. And it was as if his arm was not at all part of him, but belongedShow MoreRelatedAnalysis Of Stephen Crane s A Mystery Of Heroism Essay875 Words Ã |Ã 4 Pagesin Stephen Crane. When a conflict between two powers reaches its peak, the war becomes inevitable. This usually leads to the change in roles among men and women. Men turn into soldiers and women turn into field nurses. . Living under critical conditions, one could die easily just by walking out the street or starving to death due to uncontrollable hysteria. In such situations, one could truly reveal his personality by either saving themselves or other individuals. .For that reason, Stephen CraneÃ¢â¬â¢sRead MoreIrony and Sarcasm in A Mystery of Heroism and War is Kind Essay examples947 Words Ã |Ã 4 PagesIrony and Sarcasm in A Mystery of Heroism and War is Kind In literature, similar themes are portrayed in many different ways, mostly according to the time period they were written in. A new generation of writers came of age after the civil war, known as the realists. They dominated American fiction from the late nineteenth century to the middle of the twentieth. They took their ideas from the slums of the rapidly growing cities at that time, from the factories replacing farmland, and fromRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words Ã |Ã 656 PagesE SSAYS ON TWENTIETH-C ENTURY H ISTORY In the series Critical Perspectives on the Past, edited by Susan Porter Benson, Stephen Brier, and Roy Rosenzweig Also in this series: Paula Hamilton and Linda Shopes, eds., Oral History and Public Memories Tiffany Ruby Patterson, Zora Neale Hurston and a History of Southern Life Lisa M. Fine, The Story of Reo Joe: Work, Kin, and Community in Autotown, U.S.A. Van Gosse and Richard Moser, eds., The World the Sixties Made: Politics and Culture
Wednesday, May 6, 2020
MY LIFE AS AN AQUARIOUS Astrology emphasis is on space and movement of the sun, moon and planets in the sky through each of the zodiac signs. From the viewpoint of earth, the sun appears to move along a circular orbit across the celestial sphere ;( 12a/20) there are sun signs and moon signs, which both depends on your date of birth. The signs are divided in to twelve different signs, and all twelve of them have their own meaning and representation to the individual that was born in that particular zodiac sign. We will write a custom essay sample on My Life as an Aquarious or any similar topic only for you Order Now Being born on January, 24 my zodiac sign that defines (7c) me is Aquarius. It has a quality of being independent, friendly and humanitarian ;( 12a/20) these all are the qualities that can be found in me. The first quality of Aquarius is being independent; any attempt to hold him (11b) down or restrict him will cause him, to flee. He needs to be free to be on his own. Independence is not just desired by Aquarius, it is essential to his well being. This applies (7C) to me in a big way ;( 12c) starting from my childhood,(19a) I always wanted to be independent and to be left alone to try to figure things out myself. After mid school I had to register for high school right away, and my parents was not available that day; I couldnÃ¢â¬â¢t wait for the next day, so I went to the school alone to register, and the registrar office sent me home, and I had to come back with my father the next day. I was out from home by the time am 18 and had a job, a house and was making my own money, doing all the decisions (2h) myself. Aquarius is considered independent/detached yet friendly. Even though we as an Aquarius like (7C) to be independent or some might consider us detached, (19a) we are also friendly, which leads me to my second quality of Aquarius being friendly. Without expecting anything in return for this could put a damper on his(11b) freedom; he(11b) live with no strings he love to make people laugh and cheer people up and it makes them feel good to make others feel good. They are very unconventional and always full of excitement ;( 20a) an Aquarius friend always makes life fun. I like to have fun, making people feel included, cheering people up and helping a friend n need. When one of my friends from high school, had his car broke down in the middle of the road on his way to out of town; he had gone far by the time his car stopped, and he called me, I had to excuse myself from work, and drive all the way to out of town and pick him up. Of course I donÃ¢â¬â¢t do this thinking about what that person might say or do in return ;(20a/12a) itÃ¢â¬â¢s kind o f the way I am,(12b) but I notice my friends loving to be around me and enjoying my company;(20/12a) I even remember my friends calling me and making sure I come to hang out ith them as they always mentioned to me that they like for me to be there because I bring a lot of fun to the table. When I graduated from high school I was categorized in the funny people of the bunch. The other quality I have as an Aquarius is being a humanitarian. Based on the Aquarius Astrological profile, he is (11b) most likely to be humanitarian, which is kind of connected with my first point helping people making feel people better comforting them. 12a/20a) There are even great humanitarians born under this zodiac sign like Oprah winfrey our greatest humanitarian woman, and I personally like helping others. My very first job right out of collage was in a nongovernmental organization which helps women and children in a very rural part of Ethiopia which is located in Africa ;(20a/12b) we personally deliver to their home a lot of materials such as, back to school supplies for students (19i)who canÃ¢â¬â¢t afford clothes, helping them with medicines. Our organizations also make sure that there is at least one clinic in a neighborhood so the mothers donÃ¢â¬â¢t have to suffer during giving birth. While my friends wanted to stay on the cities and work a regular job, I on the other hand, was so glad to get involved with this type of organization. (20a/12b)It makes my day go by easy and the satisfaction was priceless ,(20/12b)and now when I get to know about my zodiac sign, it all makes sense:(24d)itÃ¢â¬â¢s in my blood. ItÃ¢â¬â¢s really amazing how much you can go and how much you can know if you set your mind to it. I(2h) am really grateful to know about my zodiac sign and what it really meant for me personally. (20a/12b)Writing this essay makes(7c) me realize the things that I didnÃ¢â¬â¢t understand for a long time, (19b)and now I know why I make the decisions that I make because they all make sense now. It doesnÃ¢â¬â¢t (7c) have to be similar with my friends or siblings because I am my own person, (19b) and I live my life according to me. Ã « Aquarius Ã » by Mesfin How to cite My Life as an Aquarious, Essays
Monday, April 27, 2020
Introduction to the product and choice of country Introduction to the Product The technology is developing at an amazing pace all over the world. This is from information and telecommunication technology, manufacturing technology among others. But perhaps the most unlikely places that one would expect to encounter latest and state of the art technology is in the plumbing sphere.Advertising We will write a custom report sample on International Marketing Plan for Miscea in the UAE specifically for you for only $16.05 $11/page Learn More This has been changed by Miscea, a faucet manufacturer in Germany Augsburg. This company which is based in Switzerland holds exclusive distribution rights in the United Arab Emirates. This company has developed a range of sensor activated faucets that spares the user the need to touch the stainless steel gadget to turn the water on and off (Edwine 2007). The conventional Miscea faucet is used to dispense a range of sanitizi ng agents such as water, soap, detergents, and lotions among others (Edwine 2007). All the user has to do is move their hand to the appropriate sensor to dispense what they wish from the faucet. For example, if one wishes to dispense soap to wash their hands, they simply point their hand towards the section labelled soap, and then place their hands below the dispenser to await the magical dispensation. Temperature of the water for washing hands is also controlled by a mere flick of oneÃ¢â¬â¢s wrist. The whole operational procedure of this state of the art faucet sounds not unlike a magical wand story from children fantasy books. Miscea 4.1 is a new product which is an enhancement of the conventional Miscea faucet described above. It combines the features of the conventional Miscea faucet with new ones. The new Miscea 4.1 is specifically designed for the consumers in the health sector. These include hospitals, laboratories and other public and private medical institutions (Edwine 2 007). The new features in Miscea 4.1 enable the management of the hospitals or any other institution to keep tabs on the level of hygiene hands compliancy of the staff members. The management, through the use of this product, will be able to record the time, locality and frequency of each of their staff memberÃ¢â¬â¢s utilization of the new faucet. This is done by keeping tabs on the amount of liquid used by the members of staff, its identification-whether it was soap or disinfectant. A notable feature that sets apart Miscea 4.1 from the conventional Miscea is the use of a small tag that the members of staff are called upon to attach to their clothing. This new tag is no different from the usual name tags used by the members of the staff. The difference between the two is that the former has a miniature digitalized screen with small bars that look like the code bars on supermarket merchandise (Edwine 2007).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The small bars on this tag have the ability to glow from red to green depending on the member of staffÃ¢â¬â¢s frequency at the faucet. The more times the faucet is used by the member off staff, the more the tag glows towards the green extreme. After a certain period of time elapses from the last visit to the dispenser, the tag will glow to yellow, then to orange and then to green. It is important to note at this juncture that each hospital has a defined hand hygiene compliancy rate. The members of staff are required to wash their hands after, for example, twenty minutes. This is despite the fact that the member of staff may not be performing any medical procedure. The advantage of this new Miscea 4.1 faucet is that it maintains the level of hand hygiene compliancy rates among the members of staff at an all time maximum point. This is given the fact that members of staff are visually reminded to wash their hands re gularly by the colour code of their tag. Colleagues, noting the declining colour code on their fellow member of staffÃ¢â¬â¢s tag, have the ability to orally remind them to wash their hands. After all, no one will wish to walk around the hospital corridors displaying to all and sundry that they have not washed their hands. The management of the hospital will also be able to monitor whether their members of staff are adhering to the hand hygiene protocols. Correctional measures, in cases where level of compliancy is low, will be effectively executed. This is a marketing plan for this Miscea 4.1 faucet. It is targeted at consumers in the medical sector of the United Arab EmiratesÃ¢â¬â¢ country. These include the dentists, hospitals, laboratories among others. This company will be selling this product through wholesalers and retailers in the country, and they will be the exclusive distributors of the same. Introduction to the Target Country As earlier indicated, this is a marketing plan for Miscea 4.1 into the United Arab Emirates. The United Arab Emirates, as the name suggests, is a conglomeration of seven emirates that is located in the south eastern part of what is known as the Arabian Peninsula (Cricinfo 2009). The Peninsula is located in the south western part of the Asian continent, snuggled on the Persian Gulf (Cricinfo 2009). It neighbours the Oman and Saudi Arabian countries. This introduction to the United Arab Emirates is going to cover the economic, political, legal and cultural analysis of the country. This is to give the Miscea 4.1 marketer an overview of the country within which they will be operating. To come up with a competent marketing strategy for the product, it is important to have a clear picture on the culture and life of the people that the product will be marketed to.Advertising We will write a custom report sample on International Marketing Plan for Miscea in the UAE specifically for you for only $16.05 $11/page Learn More History of the United Arab Emirates The geographical area that is today referred to as the United Arab Emirates was in the past occupied by people whose major economic activity was anchored on the waters of the surrounding ocean. They were converted into Islam in early 7th century (Sheikh-Miller 2010). Carmathians, a dissident sect in this region, formed what became a powerful sheikdom (Sheikh-Miller 2010). The latterÃ¢â¬â¢s army took control of the city of Mecca, but it later disintegrated. Its citizens turned into piracy, terrorising world merchants who used the waters given their strategic geographic location. In the year 1820, the British enforced a partial truce after piracy threatened the existence of the Oman and Muscat Sultanates, major trade partners of Her MajestyÃ¢â¬â¢s (U.S. Department of State 2007). This was turned into a permanent truce in 1853, and the region was as a result known as the Trucial Coast (Cricinfo 2009). In 1971, the British with drew from the region, and the states under the Trucial coast formed a federation that was referred to as the United Arab Emirates (Cricinfo 2009). Initially, nine states were under the auspices of the Trucial states. Two of them, Bahrain and Oman, opted out of the federation, and as a result, the United Arab Emirates ended up with seven states. This is how the latter dayÃ¢â¬â¢s United Arab Emirates came into being. Geography of the United Arab Emirates The United Arab Emirates is made up of seven emirates. These are Dubai, Abu Dhabi, Sharja, Ajman, Fujairah, Umm al-Quwain and Ras al-Khaimah (US Department of State 2007). Abu Dhabi is the capital city of the emirates, and forms the seat of the emiratesÃ¢â¬â¢ political and economical activities. It is the second largest city after Dubai. The United Arab Emirates covers an area that is approximately 82,880 square kilometres (Sheikh-Miller 2010). The topography is largely a desert, but there are few agricultural areas especially aro und the oasis (Sheikh-Miller 2010). The United Arab Emirates is hot and humid environment, given the desert nature of the area. The area also records low annual rainfall. The map of the United Arab Emirates below displays the geography of the country vividly Figure 1: Map of the United Arab EmiratesAdvertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Source:Ã Infoplease,Ã United Arab Emirates Map.Ã Web. Cultural Analysis of the Country According to the 2007 census records, the United Arab Emirates has a population of approximately 4.4 million people (Cricinfo 2009). The population growth, as of this census, was about four percent per annum. Ninety six percent of this population is made up of Muslims. Different cultures and beliefs are tolerated in this country, as contrasted to other Muslim nations such as Iran and Iraq. The institution of the family is highly regarded in this nation. Traditionally, a lot of importance was attached to the extended family. But this has changed with the interaction of this country with the rest of the world. Nuclear family tends to be the most favoured currently. A nuclear family in this country tends to be made up of two parents, an average of seven children and a live in house help. Men are the heads of the households, and they tend to control businesses and other significant economic act ivities. Women are employed in teaching, medical and other nurturing careers. The woman is responsible for the management of the nuclear family while the man is at the work place (Sheikh-Miller 2010). Arabic is the national language of this country. The literacy rate, as of 2003, stood at 77.9 percent (US Department of State 2007). Majority of the illiterates are from the older generation of the population. This is given the fact that a large number of the population is made up of labourers of foreign descent (Cricinfo 2009). Economic and Political Overview of the Country As of 2006, the GDP of the country stood at $163 billion (US Department of State 2007). The annual growth rate of the economy, according to estimates of the same year, was 9.7 percent. Per capita GDP stood at $37,000 while inflation rates ranged between 10-13 percent (Sheikh-Miller 2010). The seven emirates each have a ruler, making the country assume a federal like type of government. However, all of these rulers are under the leadership of the head of state and a prime minister. The president of the emirates, who is also the head of state, is currently Sheikh Khalifa bin Zayed Al Nahyan (Sheikh-Miller 2010). The president is also the head of the state, and the position is currently held by the ruler of the Abu Dhabi emirate. The prime minister, who is the head of the government, is currently Sheikh Mohammed bin Rashid Al Maktoum (Sheikh-Miller 2010). He is the current ruler of Dubai emirate. The political environment in this country can be described as relatively stable as compared to other Muslim nations. This is why Abu Dhabi remains the major city in the country, given that a large share of this countryÃ¢â¬â¢s oil comes from deposits in Abu Dhabi. Dubai, given her large population and economic growth rate that is nothing short of impressive, takes hold of the deputy president and prime ministerÃ¢â¬â¢s portfolios (Sheikh-Miller 2010). Market Audit and Preliminary Marketing Strategy an d Plan for Miscea 4.1 Summary The United Arab Emirates is a conglomeration of seven emirates. The major source of foreign exchange for this region is oil, given that this country has the worldÃ¢â¬â¢s third largest oil deposits. The capital city of the emirates is Abu Dhabi. This is also the political and economic hub of the emirates. Each of the seven emirates has a ruler, but the seven emirates are led by a president who is deputised by a prime minister. Islam is the major religion of the emirates, and to this end, ninety six percent of the population subscribes to this faith. However, it is important to note at this juncture that other religions and cultural practices are tolerated in this country, unlike in other Islamic nations. However, all residents of the country, regardless of their origin and religious orientation, have to show respect to the Islamic religion. The economy of the emirates is one of the strongest in the Middle East and in the larger Asian continent. Experts estimate that it is growing at a rate of 9.7 percent (Sheikh-Miller 2010). Most of the businesses are owned by men, while women are charged with managing the familial affairs. The combined population of the emirates, together with the foreigners who makes up a substantial number of the labour force, is about 4.4 million (Sheikh-Miller 2010). The above is a brief description of the market that the product, Miscea 4.1, is targeted at. The latter is an improvement of the conventional Miscea faucets that have been embraced by medical institutions for their hygienic disposition. This marketing plan aims at developing a blue print to market this product in the United Arab Emirates. Market Audit for the Miscea 4.1 Faucet Introduction This marketing audit is designed to give an overview of the product in the context of the target market. It will include an evaluation of the product, whereby the relative advantage, compatibility and complexity of Miscea 4.1 faucet will be analysed. This wil l also include trialability and observability of the same where applicable. The major problems and possible resistance to the product will be analysed. The second component of the market audit for Miscea 4.1 faucet will be market analysis. This will involve a description of the market, whereby geographical and other features of the physical market will be identified. Channels for product distribution will be highlighted, together with advertisements and promotion tactics for Miscea 4.1 faucets. Competitive advantage of this product in the market will also be carried out, together with an analysis of the market size. Government participation in the marketplace The role of the Government will also be analysed putting in mind that the Government policies directly affect investments in any country. The UAE government is consistent on improving business relations with trade and investment partners in US and Asia. The GovernmentÃ¢â¬â¢s open policy in implementations of the latest techno logies in the different sectors of the economy can be rated as a positive indicator in the political environment and a great opportunity for the company. Through the Ministry of Health the Government may help in recommending the use of the Miscea 4.1 system in the Hospitals. This will be a Governments move to ensure high standards of Hands hygiene are observed. This can be the role of the Government in enhancing success of the system in the United Arab Emirates. Miscea 4.1 Faucets This product will be hailed as a state of the art gadget by the market, and the marketing strategy must ensure that the advanced technology of this product is highlighted. The conventional Miscea faucet is itself a technological masterpiece and Miscea 4.1 is an improvement on this. In his book Diffusion of Innovations, a scholar by the name of Everett Rogers identified the chief characteristics of innovations that affect its adoption (Rogers 1995). Given that Miscea 4.1 is an innovation, and the marketing plan is aimed at enhancing the adoption of the technology, the five dimensions of innovation adoption will be seminal in analysing it. These are as follows: Relative Advantage of Miscea 4.1 Relative advantage is conceptualised as the advantage that the new innovation holds over existing ones (Plesk 2003). When compared to the conventional Miscea faucets, Miscea 4.1 holds a definite relative advantage. First, the management of the hospital is able to monitor the members of staff that is adhering to the hand hygiene protocols and those that are not. This is by examining the colour codes of their tags. Conventional Miscea faucets are efficient in utilisation of water. According to Edwine (2007), the faucets save about 70 percent of water as compared to other faucets. Miscea 4.1, given its ability to monitor whether the member of staff used a detergent or soap in washing their hands, extends this efficiency to the utilisation of the detergents and soap. Compatibility of Miscea 4.1 Befor e the introduction of an innovation, there are values and experiences that are in existence within the target population. The extent to which the new innovation is compatible with these values and experiences is referred to as compatibility of the same (Pankratz, Hallfors and Cho 2002). Miscea 4.1, in this context, can be described as highly compatible. Hospitals and other medical institutions prioritise hand hygiene, and measures are already in place to enforce this. Miscea 4.1 merely complements the efforts of the medical fraternity staff in their endeavour, and is likely to be adopted as a result. Complexity of Miscea 4.1 This is the level of difficulty of the innovation when it comes to comprehension and use of the same (Rogers 1995). Miscea 4.1, given the existence of the conventional Miscea faucets, is not complex. It is easy for the staff to use and understand, provided that they are aware of the meaning of the various colour codes. This means that it is likely to be embraced by the target consumer. Trialability of Miscea 4.1 This can be conceptualised as the ability of experimenting with the new product on a trial and limited basis (Baskerville and Pries-Heje 2003: Pankratz, Hallfors and Cho 2002). Miscea 4.1 can be experimented with on a trial basis. The hospital management can put a small number of their staff on Miscea 4.1, and monitor the effects of the new technology. Observability of Miscea 4.1 This is the extent to which the effects, negative or otherwise, of an innovation are visible to other people apart from those who innovated it and those using it (Pankratz et al 2002). The effects of Miscea 4.1 are observable. Colleagues who are not wearing the tag for Miscea 4.1 can see the colour codes on their workmates, and can discern the extent to which they are adhering to the hygienic hands protocol. The management can easily observe the results of the usage of Miscea 4.1 by monitoring the rate at which the members of staff are using it. Resistance to Adoption of Miscea 4.1 Given the characteristics of Miscea 4.1 as an innovation, it is clear resistance to its adoption will be minimal. It is a product with advantages above the existing conventional Miscea faucets, and can be easily utilised. The Market for Miscea 4.1 This marketing plan is for the whole of the United Arab Emirates, meaning that Miscea 4.1 will be marketed in each of the seven emirates. The United Arab Emirates is one of the emerging economic giants in Asia, and this factor will influence the marketing of the Miscea 4.1 in this region. Transportation and Communication in the United Arab Emirates The government in this country have spent considerable sums of money on roads and communication infrastructure. Construction of roads, ports and such other infrastructures accounts for thirty seven percent of the total project value in this country (Cricinfo 2009). This is especially so in Abu Dhabi and Dubai, the economic hubs of the emirates. United Arab EmiratesÃ¢â ¬â¢ airports are some of the largest in the world. A case in point is Al Maktoum International Airport. Analysts are of the view that this will be the largest in the world by in a decadeÃ¢â¬â¢s time (Cricinfo 2009). Sheikh Khalifa bin Zayed Al Nahyan, the president of the emirates, have indicated the importance that the administration attaches to the infrastructure by the budgetary allocations to the same. US$4.4 billion was allocated in 2009 for various projects among them road networks and communication channels. All the major cities in the United Arab Emirates are linked by an extensive road network (Cricinfo 2009). However, it is important to note that the roads in the western and southern parts of the United Arab Emirates are somehow primitive; they are not as developed. This is given the fact that they go through deserts and such other difficult terrains. Residents in these areas rely on airplanes for transport in these regions. The United Arab Emirates is bordered by the o cean on two sides. This has led to the construction of major ports in the country. These include Port Jebel Ali, Port Khalid, Port Rashid, and Port Zayed among others. Consumer Habits in the United Arab Emirates If the number of shopping malls and duty free shops is anything to go by, then it is not far fetched to purport that the united Arabs emirates is a shopping hub which attracts people from all over the world. A case in point is the Dubai shopping festival. This was started in the year 1996 and has continues to attract shoppers from all corners of the globe (Aliqah and Al-rfou 2010). The United Arab Emirates has a thriving manufactured product market. Consumers here seem to prefer manufactured goods as opposed to non-manufactured goods such as agricultural products. These are for example textiles, cars and electronics. Manufactured goods account for 59 percent of total trade in the country (Cricinfo 2010). Product Promotion and Distribution This marketing plan proposes that th is company be the exclusive distributor of Miscea 4.1 faucets. This means that there will be no middle men between the distributors and the retailers. The company will deal directly with the wholesalers and the retailers (Blake, Neuendorf and Valdiserri 2005). Sales promotion will be made through advertisements through the media. Adverts will be placed on the internet on websites that are accessed by the target client. Other adverts will be placed on publications that are read by the target audience. There will be no advertisement through the popular media such as radios and televisions. This is given the fact that this product is not meant for the general public but for a specific audience (Bradford and Florin 2003). Prices will depend on the number of intended users for the medical institution. It will also depend on the quantity that the client orders. Roughly, this will range between 5,000 and 8,000 United Arab Emirates dirham. Cash and cheques will be the two modes of payments that will be accepted. Credit facility will also be offered. Government institutions will have ninety days within which to clear their debts, while private institutions will have a number of sixty days within which to do the same. The Marketing Plan for Miscea 4.1 Executive Summary The analysis allows us to outline the best strategies to follow for the achievement of the companyÃ¢â¬â¢s strategic goals. The companyÃ¢â¬â¢s strategic goal is to produce and distribute the Miscea 4.1 product which is a health hygiene product. We also intend to venture into the U.A.E market where there is a big market for hygiene products. Miscea 4.1 is a new product being launched for the first time and it targets to help the Hospitals management to maintain the hygiene standards of the hospitals by digital monitoring. This product is going to be a successful innovation to improve hygiene in the U.A.E medical fraternity. The marketing strategies will enable to reach a market size of an estimated twen ty thousand medical services hospitals and dispensaries. Its forecasted sales growth prospect is 6.9% over the next 5 years ($443,029.47 profits). The major objective of this marketing plan is to ensure that Miscea 4.1 is selected as the product of choice by major medical institutions in the United Arab Emirates. The objective is to introduce the consumer to the product, and to establish their loyalty to the same. Target Market The target market for Miscea 4.1 is the medical institutions that are situated in major urban centres of the United Arab Emirates. These include hospitals, laboratories, research institutes and such other institutions. The targeted medical institutions must have a source of power, given that the product is powered by electricity. This means that the major consumers for this product are medical institutions located within or around town centres in the United Arab Emirates. Expected Sales This marketing plan targets to sell two thousand units for the first thre e months after the introduction of Miscea 4.1 into the market. At an average of six thousand dirham per unit, this will fetch the company around ten million dirham within the period. One unit costs around two thousand to manufacture. Profit before factoring in other expenses such as transportation will thus stand at around eight million dirham. Promotion Mix As earlier indicated, advertisements and sales promotion will be used to create publicity for Miscea 4.1. To this end, advertisements will be placed on hospital and other medical institutions websites. The marketing plan also proposes for the use of the companyÃ¢â¬â¢s website to market Miscea 4.1. Other promotional tactics that will be offered is after sales service. The company will provide the client with a technician who will assemble the unit at no extra cost to the client. The company will also provide the client with experts who will train the staff on how to use the faucet, again at no extra cost to the client. Distribu tion for Miscea 4.1 As earlier indicated, this company will use the wholesalers and retailers to distribute the Miscea 4.1 faucets. A total of twenty two retailers in various parts of the United Arab Emirates have already been selected for this. These will be complemented by fifteen wholesalers, two in each of the emirates and three in Abu Dhabi. The retailers and wholesalers were selected depending on their volume of sales and other criteria. Those with an annual sales volume exceeding ten million dirham per annum were the ones that were take into consideration. A combination of sea ports, airports and road transport will be utilised. Roads will be used given the fact that major cities in the emirates are connected by roads. As such, road will be used to transport the product on short distances, for example within the city. Airports will be used to deliver the products to those parts of the United Arab Emirates that are remote. These are for example those medical institutions that are located in the deserts and which have power supply to operate the Miscea 4.1 faucet. On the other hand, sea ports will also be used to transport the goods on long distances that are connected by the ports. Situation Analysis Miscea 4.1 has a vision to be one of the leading Hygiene and health care product distributed and the leading product for dispensing disinfectant and soap in most hospitals in U.A.E. It will continue to provide the other products to its customers and maintain effective cost effectiveness service standards. The company has carried out effective study in the health and medical sector and it realised a need of hygiene maintenance since many hospitals and health care services are required to observe a high level of hygiene standards while attending to the patients and also for safety purposes and avoid infections. This is the specific purpose why Miscea 4.1 was developed. To cater for the need of improving hygiene conditions and maintain cleanliness to avoid infe ctions. Competitive Advantage The company has a competitive advantage over other products since they are offering one new product with new features in the market. This makes Miscea 4.1 a unique product with unique features. This gives the product a competitive advantage over other dispensers which can only dispense one liquid at a time. The technology is also so far only with Miscea 4.1 since it is digital and has electronic features that notify the staff on their level of hygiene. This makes Miscea 4.1 a better product rated than other companyÃ¢â¬â¢s products in the market. It has a to work for a positive image in the market and also to maintain its industry lead since by the time the other companies copy the technology Miscea 4.1 would have made amicable strides. Core competencies New technology that is meeting the hygienic monitoring needs of hospital and laboratory hygiene Efficient monitoring of Hygienic conditions in the health service centres Technology at affordable price s Unique Innovation and in the market lead Marketing Objectives The objectives of the marketing plan are strategically based on 3 criteria: to create a strong consumer awareness towards a completely new dispenser product with new features, to establish a wide product recognition through the capture of market shares in the health and hygiene sector, and to become the top market leader in that hygiene segment within the forecasted sales figures. These major objectives are the ones we see to accomplish as we launch the Miscea 4.1 product in the UAEÃ¢â¬â¢s Market. The health and hygiene sector is fundamental for the success of the sale projects. The entry into the United Arab Emirates is as a whole subsidiary of the company that is based in Switzerland. The firm owns 100 percent of the stock and its establishments. This makes a full owned subsidiary investment by a UAE national who will be the exclusive distributor of Miscea in the United Arab Emirates. The company will offer two yea rs warranty when a unit of Miscea 4.1 is bought and it will also offer an incentive of free liquid for as long as the client uses the system. SWOT Analysis Our main strategic focus will be to penetrate in to the UAE market by advertising aggressively to make a mark in market. Our target would be to capture clients in the Government and private sector in the medical sector. The health and hygiene standards board can be approached in order to sensitize on the use of the product in the various health services providing centres. They will improve the hygienic conditions. Strengths Strong capital base Good Brand Image Low prices Unique product Weaknesses No performance record New in market No outlets or retails Opportunities Diversified economy and increasing oil price. Foreign investments surplus cash Strategic location and infra structure Zero taxation Open economic policies Increasing population SO Strategies Develop and expand in the UAE market aggressively as ther e is high demand and it will be a good opportunity to cash on the increase in demand Maintain the quality of Products to boost customer Confidence and continuously improve on the product. Target Corporate customers as the product is meant for hospitals, laboratories and medical services providing centres. WO Strategies Manufacture products and put them to test. Need to advertise aggressively to establish a name in market. Opening new retail outlets Threats Inflation Multinational workforce. Islamic values High competition ST Strategies Due to Islamic values people prefer to use products that are genuine. Recruit experienced national staff to service affluent corporate customers by offering attractive salaries and other benefits WT Strategies .Due to several reputed dispenser brands in the market people are more loyal towards the well known products hence Miscea 4.1 would face great competition in the long run. Table 1 Budget for product launch BUDGET High esti mates low estimates Public Relations 20000 18000 Advertising 50000 45000 Marketing 80000 78000 space/ offices 45000 40000 events/ launches 80000 75000 Market development funds (MDF) 70000 65000 transport 20000 15000 totals 365000 336000 Reference List Aliqah, K., Al-rfou, A., 2010. The Impact of Global Financial Crisis on Consumer Behaviour in Jordan. European Journal of Social Sciences, 12(4), 278-298. Baskerville, R., Pries-Heje, J., 2003. Diversity in Modeling Diffusion of Information Technology. Journal of Technology Transfer, 28(3-4), 251-264. Blake, B. F., Neuendorf, K. A., Valdiserri, C. M., 2005. Tailoring New Websites to Appeal to those Most Likely to Shop Online. Tecnovation Journal, 25(10), 1205-1214. Bradford, M., Florin, J., 2003. Examining the Role of innovation Diffusion Factors on the Implementation Success of Enterprise Resource Planning Systems. International Journal of Accounting Information Systems, 4(3), 205-225. Cricinfo, H., 2009. A Coun try Study: United Arab Emirates. Diplomacy Quarterly, 7(9), 29-30. Edwine, H. P., 2007. Miscea Sensor Activated Faucet. Web. Pankratz, M., Hallfords, D., Cho, H., 2002. Measuring Perceptions of Innovation Adoption: The Diffusion of a Federal Drug Prevention Policy. Health Education Research, 17(3), 315-326. Plesk, P., 2003. Complexity and the Adoption of Innovation in Healthcare. Web. Rogers, E., 1995. Diffusion of innovation. 4th ed. New York, Free Press. Sheikh-Miller, Jonathan. 2010. UAE Weekend Switchover. Advanced Digital Technology in Asia 23(2), 267-289. United States Department of Trade, 2009. Background Note: United Arab Emirates. United States Department of Trade. Web. This report on International Marketing Plan for Miscea in the UAE was written and submitted by user Bryant T. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.
Thursday, March 19, 2020
Battle of Antietam - Outcome and Significance Dates: September 16-18, 1862 Other Names: Sharpsburg Location: Sharpsburg, Maryland. Key Individuals Involved in the Battle of Antietam: Union: Major General George B. McClellanConfederate: General Robert E. Lee Outcome: The result of the battle was inconclusive, but the north did win a strategic advantage. 23,100 casualties. Overview of the Battle: On September 16, MajorÃ Gen. George B. McClellanÃ met General Robert E. LeeÃ¢â¬â¢s Army of Northern Virginia in Sharpsburg, Maryland. The next morning at dawn, Union Major General Joseph Hooker led his corps to mount a strong assault on Lees left flank. This began what would be the bloodiest day in all of American military history. Fighting occurred across a cornfield and around the Dunker Church. In addition, Union troops assaulted the Confederates at the Sunken Road, which actually pierced through the Confederate center. However, the Northern troops did not follow through with this advantage. Later, Union General Ambrose Burnsides troops got into the fight, croosing over Antietam Creek and arriving at the Confederate right.Ã Ã At a crucial moment, Confederate General Ambrose Powell Hill, JrsÃ division arrived fromÃ Harpers FerryÃ and counterattacked. He was able to drive back Burnside and save the day. Even though he wasÃ outnumbered two-to-one, Lee decided to commit his entire army while Union Major General George B. McClellan sent in fewer than three-quarters of his army, which enabled Lee to fight the Federals to a standstill. BothÃ armies were able to consolidate their lines during the night. Even though his troops had suffered crippling casualties, Lee decided to continue to skirmish with McClellan throughout the day of the 18th, removing his wounded south at the same time. After dark, Lee ordered the withdrawal of his battered Army of Northern Virginia to across the Potomac into the Shenandoah Valley. Significance of the Battle of Antietam: The Battle of Antietam forced the Confederate Army to retreat back across the Potomac River. President Abraham Lincoln saw the significance of this and issued the famous Emancipation Proclamation on September 22, 1862. Source: CWSAC Battle Summaries
Tuesday, March 3, 2020
A Biography of Letizia Bonaparte - Napoleons Mother Letizia Bonaparte experienced poverty and opulent wealth thanks to the actions of her children, the most famous of whom was Napoleon Bonaparte, the twice Emperor of France. But Letizia was no mere lucky mother profiting from a childs success, she was a formidable figure who guided her family through difficult, albeit often self made, situations, and saw a son rise and fall while keeping a relatively steady head. Napoleon might have been emperor of France and Europes most feared military leader, but Letiziawas still happy to refuse to attend his coronation when she was unhappy with him! Marie-Letizia Bonaparte (nÃ ©e Ramolino), Madame MÃ ©re de Sa MajestÃ © lEmpereur (1804 - 1815) Born: 24th August 1750 in Ajaccio, Corsica.Married: 2nd June 1764 in Ajaccio, CorsicaDied: 2nd February 1836 in Rome, Italy. Childhood Born in the middle of the eighteenth century, August 1750, Marie-Letizia was a member of the Ramolinos, a low ranking noble family of Italian descent whose elders had lived around Corsica - and in Letizias case, Ajaccio - for several centuries. Letizias father died when she was five and her mother Angela remarried a few years later to FranÃ §ois Fesch, a captain from the Ajaccio garrison which Letizias father had once commanded. Throughout this period Letizia received no education beyond the domestic. Marriage The next phase of Letizias life began on June 2nd 1764 when she married Carlo Buonaparte, the son of a local family with similar social rank and Italian descent; Carlo was eighteen, Letizia fourteen. Although some myths claim otherwise, the couple certainly didnt elope on a lovesick whim and, although some of the Ramolinos objected, neither family was overtly against the marriage; indeed, most historians agree that the match was a sound, largely economic, agreement which left the couple financially secure, although far from rich. Letizia soon bore two children, one before the end of 1765 and another under ten months later, but neither lived for long. Her next child was born on July 7th 1768, and this son survived: he was named Joseph. Overall, Letizia gave birth to thirteen children, but only eight of those made it past infancy. On The Front Line One source of family income was Carlos work for Pasquale Paoli, a Corsican patriot and revolutionary leader. When French armies landed in Corsica during 1768 Paolis forces fought an, initially successful, war against them and, in early 1769, Letizia accompanied Carlo to the front line - at her own behest - despite her fourth pregnancy. However, the Corsican forces were crushed at the battle of Ponte Novo and Letizia was forced to flee back to Ajaccio through mountains. The incident is worth noting, for shortly after her return Letizia gave birth to her second surviving son, Napoleon; his embryonic presence at the battle remains part of his legend. Household Letizia remained in Ajaccio for the next decade, bearing six more children who survived into adulthood - Lucien in 1775, Elisa in 1777, Louis in 1778, Pauline in 1780, Caroline in 1782 and finally Jerome in 1784. Much of Letizias time was spent caring for those children who remained at home - Joseph and Napoleon departed for schooling in France during 1779 - and organising the Casa Buonaparte, her home. By all accounts Letizia was a stern mother prepared to whip her offspring, but she was also caring and ran her household to the benefit of all. Affair with Comte de Marbeuf During the late 1770s Letizia began an affair with the Comte de Marbeuf, Corsicas French military governor and a friend of Carlos. Although there is no direct evidence, and despite the attempts of some historians to argue otherwise, the circumstances make it quite clear that Letizia and Marbeuf were lovers at some point during the period 1776 to 1784, when the latter married an eighteen year girl and began to distance himself from the, now 34 year old, Letizia. Marbeuf may have fathered one of the Buonaparte children, but commentators who claim he was Napoleons father are without any foundation. Fluctuating Wealth / Flight to France Carlo died on February 24th 1785. For the next few years Letizia managed to keep her family together, despite numerous sons and daughters scattered across France in education and training, by running a thrifty household and persuading notoriously ungenerous relatives to part with money. This was the start of a series of financial troughs and peaks for Letizia: in 1791 she inherited large sums from Archdeacon Lucien, a man who had lived on the floor above her in the Casa Buonaparte. This windfall enabled her to relax her grip on household tasks and enjoy herself, but it also enabled her son Napoleon to enjoy quick promotion and enter into the turmoil of Corsican politics. After turning against Paoli Napoleon suffered defeat, forcing his family to flee for the French mainland in 1793. By the end of that year Letizia was lodged in two small rooms at Marseilles, relying on a soup kitchen for food. This sudden income and loss would, you can speculate, colour her views when the family rose to great heights under the Napoleonic empire and fell from them with equally spectacular speed. Rise of Napoleon Having plunged his family into poverty, Napoleon soon saved them from it: heroic success in Paris brought him promotion to the Army of the Interior and considerable wealth, 60,000 francs of which went to Letizia, enabling her to move into one of Marseilles best homes. From then until 1814 Letizia received ever greater riches from her son, especially after his triumphant Italian campaign of 1796-7. This lined the elder Bonaparte brothers pockets with considerable riches and caused the Paolistas to be expelled from Corsica; Letizia was thus able to return to the Casa Buonaparte, which she renovated with a massive compensatory grant from the French government. The Wars of the 1st / 2nd / 3rd / 4th / 5th / 1812 / 6th Coalition Mother of the Emperor of France Now a woman of great wealth and considerable esteem, Letizia still attempted to control her children, remaining able to praise and chastise them even as they became kings, princes and emperors. Indeed, Letizia was keen that each should benefit equally from the Bonapartes success, and each time he bestowed an award on one sibling Letizia urged him to restore the equilibrium with awards to the others. In an imperial story full of wealth, battles and conquest, there is something warming about the presence of the imperial mother still making sure the siblings divided things equally, even if these were regions and people had died to gain them. Letizia did more than simply organise her family, for she acted as unofficial governor of Corsica - commentators have suggested that nothing major occurred without her approval - and oversaw the Imperial Charities. Snubbing Napoleon However, Napoleons fame and wealth was no guarantee of his mothers favour. Immediately after his imperial accession Napoleon granted titles to his family, including that of Prince of the Empire for Joseph and Louis. However, Letizia was so chagrined at hers - Madame MÃ ¨re de Sa MajestÃ © lEmpereur (or Madame MÃ ¨re, Madam Mother) - that she boycotted the coronation. The title may well have been a deliberate slight from son to mother over family arguments and the Emperor tried to make amends a year later, in 1805, by giving Letizia a country home with over 200 courtiers, high-ranking servants and vast sums of money. Madame Mre This episode reveals another side of Letizia: she was certainly careful with her own money, but willing to spend that of her children and patrons. Unimpressed with the first property - a wing of the Grand Trianon - she had Napoleon move her into a large seventeenth century chateau, despite complaining at the opulence of it all. Letizia was exhibiting more than an innate miserlyness, or using the lessons learnt from coping with her free-spending husband, for she was preparing for the potential collapse of Napoleons empire: My son has a fine position, said Letizia, but it may not continue for ever. Who knows whether all these kings wont some day come to me begging for bread? (Napoleons Family, Seward, pg 103.) Refuge in Rome Circumstances did indeed change. In 1814 Napoleons enemies seized Paris, forcing him into abdication and exile on Elba; as the Empire fell, so his siblings fell with him, losing their thrones, titles and parts of their wealth. Nevertheless, the conditions of Napoleons abdication guaranteed Madame MÃ ¨re 300,000 francs a year; throughout the crises Letizia acted with stoicism and gentle bravery, never rushing from her enemies and marshalling her errant children as best she could. She initially traveled to Italy with her half brother Fesch, the latter gaining an audience with Pope Pius VII during which the pair were granted refuge in Rome. Letizia also exhibited her head for sensible finances by liquidating her French property before it was taken from her. Still showing parental concern, Letizia traveled to stay with Napoleon before urging him to embark on the adventure which became the Hundred Days, a period when Napoleon regained the Imperial Crown, hurriedly re-organised France and fought the most famous battle in European History, Waterloo. Of course, he was defeated and exiled to distant St. Helena. Having traveled back to France with her son Letizia was soon thrown out; she accepted the protection of the Pope and Rome remained her home. Post Imperial Life Her son may have fallen from power, but Letizia and Fesch had invested considerable sums during the days of Empire, leaving them wealthy and ensconced in luxury: she brought the Palazza Rinuccini in 1818 and installed within it a large number of staff. Letizia also remained active in her familys affairs, interviewing, hiring and shipping staff out to Napoleon and writing letters to secure his release. Nevertheless, her life now became tinged with tragedy as several of her children died young: Elisa in 1820, Napoleon in 1821 and Pauline in 1825. After Elisas death Letizia only ever wore black, and she became increasingly devout. Having lost all her teeth earlier in life Madame Mere now lost her sight, living many of her final years blind. Death / Conclusion Letizia Bonaparte died, still under the protection of the Pope, in Rome on February 2nd 1836. An often dominant mother, Madame MÃ ¨re was a pragmatic and careful woman who combined an ability to enjoy luxury without guilt, but to also plan ahead and live without exorbitance. She remained Corsican in thought and word, preferring to speak Italian instead of French, a language which, despite almost two decades living in the country, she spoke poorly and could not write. Despite the hatred and bitterness aimed at her son Letizia remained a surprisingly popular figure, probably because she lacked the eccentricities and ambitions of her children. In 1851 Letizias body was returned and buried in her native Ajaccio. That she is a footnote in the history of Napoleon is an enduring shame, as she is an interesting character in her own right, especially as, centuries later, it is often the Bonapartes who resisted the heights of grandeur and folly who endear. Notable Family:Husband: Carlo Buonaparte (1746 - 1785)Children: Joseph Bonaparte, originally Giuseppe Buonaparte (1768 - 1844)Napoleon Bonaparte, originally Napoleone Buonaparte (1769 - 1821)Lucien Bonaparte, originally Luciano Buonaparte (1775 - 1840)Elisa Bacciochi, nÃ ©e Maria Anna Buonaparte/Bonaparte (1777 - 1820)Louis Bonaparte, originally Luigi Buonaparte (1778 - 1846)Pauline Borghese, nÃ ©e Maria Paola/Paoletta Buonaparte/Bonaparte (1780 - 1825)Caroline Murat, nÃ ©e Maria Annunziata Buonaparte/Bonaparte (1782 - 1839)JÃ ©rÃ ´me Bonaparte, originally Girolamo Buonaparte (1784 - 1860)
Saturday, February 15, 2020
The Lottery by Shirley Jackson - Essay Example Through this short story, the author tries to explore incongruities that happen in peopleÃ¢â¬â¢s daily life thus examining humanityÃ¢â¬â¢s ability for wickedness and human kind weakness within a modern, well-known, American setting. In supporting this thesis by analyzing JacksonÃ¢â¬â¢s short story, this paper seeks to draw support by focusing on the use of symbolism, characterization, point of view, settings, and dialogue. The setting of the story is in a small village within which people have a close connection and the tradition has dominated. Through this setting, Jackson brings her point of view forth. Through the peopleÃ¢â¬â¢s habitual beliefs, the lottery is an annual event of stoning to death a victim of the winning ticket. This drawing has taken place for over 70 years and every member of the town has put it into practice. Using such a setting, it is evident that the author tries to bring forth how the people of this town are hypocrites and wicked. This town appears very mundane in which people know each other by names and people are very typical with ordinary names. In trying to use this setting, Jackson helps the reader understand that the extreme evils portrayed show how people are different from how they seem in spite of demonstrating a friendly atmosphere. Therefore, her point of view comes out clearly that, individuals need to understand each other even though they have lived together f or a while. Symbolism runs throughout the story, a literacy element that supports the thesis significantly. For instance, The Lottery is used as a symbolism of an event, deed, or a thought that is passed down across generations. Further, it turns to be an ordinary thing since it is unquestionably followed without minding their illogicality and how unethical it can be. In this village, the lottery has taken place for more that 70 years coming in June of every year (23).