Designing a vehicle

Land Use in Pinchot - Lab Report Example brought about a lessening in the number of inhabitants in the predator/prey environment while the half and 75% fracture made a progressively twisted conveyance of the species. This shows the speculation ought to be acknowledged. It was seen that expanding discontinuity is legitimately relative to the expansion in bounty of the Spiny Firegrass (SFG) and Elk populace. The wolf and bluebunch wheatflower (BBWF) populace stayed consistent at 0% and 25% fracture and definitely dropped at half and 75% discontinuity. The expansion of the BBWF, elk and wolf made a progressively adjusted biological system in the 0%, 25% and half discontinuity as influenced by the chain of command of the species in the trophic level (Moorecroft, n.d.). The expanding discontinuity caused the expansion in the wealth of the SFG as a result of the expanded measure of direct daylight achieved by deforestation. The natural surroundings has gotten progressively great for the SFG, while ominous for the wolf and BBWF which take safe house and security from the backwoods. Lindsey (2007) accentuated that deforestation straightforwardly makes the species relying upon the timberlands helpless; and for this situation, it will be the wolves and BBWF. The wolves can be viewed as the cornerstone species in the Pinchot environment on the grounds that the outcomes acquired from the 75% discontinuity made a trophic course in light of the fact that there was few the more elevated level predator that will have the option to control the quantity of the elks in the biological system (Moorecroft, n.d.). The perceptions accumulated shows that the biological system is a top-down control of populace elements. Deforestation and endless suburbia directly affects the food web on the grounds that these two exercises imperil the more elevated level predator, causing a trophic course in the biological system (Moorecroft, n.d.). Deforestation gives a superior living space to the multiplication of SFG, and endless suburbia drives away the wolves that live in the forested areas, causing the expansion in the elk populace, and thus draining the

Special Stains Laboratory Report Free Essays

Presentation Recoloring is a strategy that is utilized to analyze or contemplate the morphology of strange cells, for example, dangerous cells by featuring the basic parts of a tissue (Bancroft and Gamble, 2008). Recoloring gives a differentiation between various structures in a tissue example and permits its assessment under a light magnifying instrument (Cook, 2006). Haematoxylin and eosin (HE) is a normal stain that is utilized to minutely analyze a lion's share of examples in which the haematoxylin stains the cores, though the eosin is utilized to recolor cytoplasm and other extracellular materials (Bancroft and Cook, 1995). We will compose a custom article test on Exceptional Stains Laboratory Report or on the other hand any comparable subject just for you Request Now As indicated by Slauson and Cooper (2002) unique stains are histochemical stains that respond with known substances in the tissue. Mohan (2005) clarifies that unique stains are required in different conditions, where the pathologist needs to show certain constituent of the cells or the tissue to affirm the finding by etiologic, histogenic and pathogenic parts. This procedure is called exceptional on the grounds that they are not a normal stain that is performed on a tissue example, rather they are utilized notwithstanding HE recolored areas (Bancroft and Gamble, 2008). Exceptional stains can distinguish the nearness and wealth of a particular class of particles in a tissue example for instance intermittent corrosive Schiff (PAS) response is utilized to recognize sugar substances, for example, glycogen (Slauson and Cooper, 2002). Different models incorporate Toluidine blue stain which is utilized to recolor pole cell granules, Perl’s stain exhibits iron in haemochromatosis, Zie hl-Neelsen stains mycobacteria and Giemsa recoloring is utilized to distinguish Helicobacter Pylori and Giardia creatures (Slauson and Cooper, 2002 and Bass et al., 2005) Masson’s trichrome (MT) and Congo red are the two fundamental unique recoloring strategies utilized in pathology research centers. Connective tissues comprise of cells, for example, collagen strands, versatile filaments, and glycosaminoglycans that are dissipated inside an extracellular network (Starr et al., 2011). These cells are recognized by utilizing a mix of colors to recolor various structures in different various hues (Starr et al., 2011). Masson’s trichrome is utilized to communicate collagen in tissues and includes recoloring with three distinctive estimated colors to recolor three differing tissue densities (Cook, 2006). MT recoloring produces three particular hues as the name recommends; cores and other basophilic structures are recolored dark with iron hematoxylin; collagen is recolored green or blue contingent upon aniline light green or aniline blue; and cytoplasm, muscle, erythrocytes and keratin are recolored brilliant red with Biebrich red stain (Young et al., 2006). Since erythrocytes are the densest as they are pressed with hemoglobin, and less permeable tissues they are recolored with the littlest color atom, the transitional cytoplasm and muscles cells are recolored by the halfway measured color and the collagen is recolored with the greatest color (Bancroft and Gamble, 2008). In any case, it has likewise been proposed that the corrosive color which is the Biebrich Scarlet, first stains the tissue as it ties to its acidophilic components (Carson, 2001). In this manner, the tissue is treated with phosphomolybdic/phosphotungstic acids so the less penetrable segments hold the red shading, though it is diffused out of the collagen strands making it tie with the aniline blue or aniline light green (Bancroft and Gamble, 2008). Youthful et al., (2006) depicts that notwithstanding the utilization MT stain in surveying the level of fibrosis, it is additionally used to assess gateway tract structures, for example, the bile conduits, co urses and veins in aggravated liver As per Romhanyi (1971) (refered to in Bely, 2006) Congo red is a unique stain that is profoundly explicit and a delicate technique for early analysis and acknowledgment of amyloidosis. Cook (2006) states that Congo red is utilized as the favored strategy to recognize amyloids in many research facilities on formalin fixed, paraffin implanted tissue of patients with amyloidosis. Kiernan (2007) depicts that amyloid is an intercellular material that fluctuates in its organization and is stored in tissues, for example, heart, muscle, kidneys, spleen, liver and mind, stores vary in their sythesis. Rubin and Strayer (2008) clarifies that Congo red stain has a straight molded atom which encourages it to tie to the ? creased sheet structure of the amyloid through non-polar hydrogen bonds, giving it a red shading. Sen and Basdemir (2003) states that Congo red fluorescence (CRF) is another strategy that looks at the amyloid stores recolored with Congo red under spellbound light which shows a re d-green birefringence and as indicated by Rocken and Eriksson (2009) this is the highest quality level for diagnosing amyloid. During this examination exceptional stain strategies were utilized to dissect explicit tissue components Points To distinguish fibroids in uterine tissue segment utilizing Masson’s trichrome stain To distinguish amyloid in spleen tissue segment utilizing Congo red stain To examine favorable circumstances of exceptional stains To utilize unique stains to recognize significant indicative highlights of the tissue To comprehend the system utilized by uncommon stains Technique Masson’s Trichrome The formalin fixed and paraffin-implanted uterine tissue segment was deparaffinized and rehydrated through 100% liquor, 95% liquor, and 70% liquor. The area was washed in refined water and afterward recolored in Weigert’s iron hemotoxylin working answer for 10 minutes. It was then flushed in running warm faucet water for 10 minutes and afterward washed in refined water. The subsequent stage was to recolor the uterine tissue segment in Biebrich red corrosive fuchsin answer for 15 minutes, and afterward it was washed utilizing refined water. It was then separated in phosphomolybdic †phosphotungstic answer for 15 minutes or until collagen was not red. The tissue segment was then moved legitimately (without flushing) to aniline blue arrangement and recolored for 5-10 minutes. Thereafter the tissue area was flushed quickly in refined water and separated in 1% acidic corrosive answer for 1 moment. It was then washed in refined water and dried out rapidly through 95% ethyl liquo r, outright ethyl liquor (to clear off Biebrich red corrosive fuschin recoloring) and afterward cleared in xylene. The area was then mounted with resinous mounting medium. At long last the slide was analyzed under the light magnifying lens. Congo Red The spleen tissue segment was deparaffinized and hydrated to refined water. The area was then recolored in Congo red working answer for 10 minutes and flushed in refined water. It was then immediately separated (5-10 plunges) in soluble liquor arrangement and flushed in faucet water. The area was then counterstained in Gill’s haematoxylin for 10 seconds and washed in faucet water for 2 minutes. Following that, the segment was dunked in smelling salts water (made by including a couple of drops of ammonium hydroxide to tap water and blending it well) for 30 seconds or until the areas had turned blue. It was then washed in faucet water for an additional 5 minutes and dried out through 95% liquor, and 100% liquor. The segment was cleared in xylene and mounted with mounting medium. The slide was then analyzed under a light magnifying instrument. Fig 1: Normal uterine tissue recolored with Masson’s trichrome saw under 10 x 10 tiny amplification Fig 2: Fibroid uterine tissue recolored with Masson’s trichrome saw under 10 x 10 tiny amplification The tiny slide (Fig. 1) shows a typical uterus tissue that was recolored with Masson’s trichrome, which indicated the cores recolored dark, smooth muscle recolored red and the collagen strands recolored blue. Figure 2 shows an uterus tissue example recolored with Masson’s trichrome that uncovered exorbitant measure of collagen recolored in blue, smooth muscle recolored red and cores recolored dark. Fig 3: Spleen tissue recolored with Congo red indicating amyloid stores under 10?10 minuscule amplification Fig. 4 Spleen tissue recolored with Congo red adjusted from Stevens and Lowe, (2000) Conversation Norwitz and Schorge (2006) states that fibroids additionally alluded to as Leiomyomata, are considerate tumors of the myometirum of the uterus that is for the most part made out of smooth muscle and extracellular stringy material, for example, the collagen, Fibroids don't attack encompassing tissues or organs and they can happen in various areas inside the uterus (Lark, 1996). The side effects incorporate substantial periods, visit pee, stoppage, swelling and spinal pain (Tulandi, 2003) Masson’s trichrome was utilized to recolor the uterus tissue (Fig. 1) which indicated the collagen recolored in blue, smooth muscle and erythrocytes recolored red and the cores seemed dark. MT stain uncovered that the ordinary uterus tissue (Fig. 1) had a limited quantity of collagen present while the different uterus tissue (Fig. 2) demonstrated a raised measure of collagen recolored in blue which proposed fibrosis. MT is a worthwhile procedure in medication as it permits looking at the level of fibrosis when the treatment biopsies to appear if the treatment has been viable and fruitful. It is a normal stain for kidney and liver biopsies and this can be utilized on paraffin fixed segments just as on solidified areas. Kambic et al., (1986) depicts that there are various kinds of collagen and their association is better indicated utilizing Sirius red with spellbound light. Sirius red is a hydrophilic color, wherein type I collagen seems orange or red though type III collagen se ems green (Kumar, 2005). Congo red was utilized to recolor a spleen tissue area where figure 3 demonstrated amyloid stores in pink and cores in blue. Fig. 4 uncovered a high measure of amyloid stores in pink which recommended amyloidosis that is the confusion caused

How Caffeine Addiction Can Affect Your Health

How Caffeine Addiction Can Affect Your Health Addiction Addictive Behaviors Caffeine Print Caffeine Addiction Symptoms and Withdrawal By Elizabeth Hartney, BSc., MSc., MA, PhD Elizabeth Hartney, BSc, MSc, MA, PhD is a psychologist, professor, and Director of the Centre for Health Leadership and Research at Royal Roads University, Canada. Learn about our editorial policy Elizabeth Hartney, BSc., MSc., MA, PhD Medically reviewed by Medically reviewed by Steven Gans, MD on July 23, 2016 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on November 27, 2019 More in Addiction Addictive Behaviors Caffeine Internet Shopping Sex Alcohol Use Drug Use Nicotine Use Coping and Recovery Caffeine addiction is the excessive and/or harmful use of caffeine over a period of time, which has negative effects on your health, social interactions, or other areas of your life. As caffeine is a widely accepted and used drug, many people dont believe caffeine can be addictive. While most caffeine users feel they enjoy many of the effects of caffeine, like a good morning boost, they may not be aware of some of the negative effects the drug is having, such as disrupted  sleep, irritability, and anxiety.  Many people, for example, get into a vicious cycle of drinking coffee to increase energy, only to find themselves both fatigued and unable to relax at bedtime.   Some people experience significant problems as a result of their caffeine use, have difficulty coping without caffeine, and experience other unpleasant side effects as a result. There have even been isolated cases of caffeine overdose. What to Know About Caffeine Addiction Caffeine is one of the most widely used addictive substances, and it is heavily marketed to adults, teens, and even children. While coffee is probably the most frequently used source of caffeine, it  is also present in many common foods and drinks, so your caffeine intake might be higher than you realize. Caffeine intoxication is recognized in the DSM-5, the manual used by clinicians to classify and diagnose mental health concerns, and caffeine use disorder is identified as requiring further study. Caffeine intoxication and caffeine withdrawal can both be very unpleasant, physically and psychologically, but either can easily be mistaken for a variety of other conditions. For example, people who are intoxicated with caffeine can exhibit similar symptoms as  people with attention deficit disorders; caffeine withdrawal shares similar symptoms with mood disorders. Caffeine addiction can cause and exacerbate many different health problems.?? Gradually reducing your daily caffeine intake by increasingly mixing caffeinated beverages with non-caffeinated drinks is the best way to quit caffeine without withdrawal symptoms. Caffeine: Everything You’ve Been Afraid to Ask Symptoms of Caffeine Addiction As caffeine is a stimulant drug, caffeine intoxication causes a cluster of symptoms associated with stimulation of the brain and nervous system. While caffeine users enjoy the increased energy and alertness that caffeine gives them, unpleasant symptoms experienced by many consumers, especially  those who are addicted, include: RestlessnessNervousnessExcitementDifficulty sleepingAgitationMuscle twitchingRambling flow of thoughts and speechFlushed faceIncreased heart rateStomach upsetIncreased urination Symptoms of Caffeine Withdrawal Caffeine withdrawal typically causes a rebound effect, producing symptoms that are the opposite of the effects of intoxication. This effect can be profound in those who are addicted to caffeine. The symptom most often noticed by people going through caffeine withdrawal is a severe, intense caffeine withdrawal headache. When coming off caffeine, people often feel very tired and even drowsy. They may have difficulty concentrating, and feel depressed or irritable. Occasionally, people withdrawing from caffeine also experience flu-like symptoms, such as nausea, vomiting, muscle pain, or stiffness. As with all addictions, the pattern of intoxication and withdrawal can mask emotional difficulties that  are avoided by seeking out the pleasurable effects of caffeine. Lack of energy, lack of motivation, and depression may underlie caffeine addiction. It can also overlap with work addiction, as some  people use the stimulating effects of caffeine both to increase energy for and interest in the mental and physical activities associated with their jobs. Similarly, caffeine addiction can mask the avoidance of more fulfilling activities and relationships. How Skipping Your Morning Coffee or Tea Can Lead to a Headache How Caffeine Addiction Can Look and Feel Like Other Disorders Again, the stimulating effects of caffeine can cause physical symptoms and behaviors that can look and feel like, and therefore be easily confused with, other disorders. Therefore, it is important to let your doctor or psychologist know how much caffeine you are consuming, and how  frequently you are doing so if you are being assessed for any condition. For example, caffeine intoxication produces symptoms that can easily be confused with anxiety disorders, such as panic attacks. Using too much caffeine can also worsen symptoms of anxiety disorders in people who are affected, intensifying feelings of worry; increasing racing thoughts; making it difficult to quiet the mind; increasing agitation and shakiness; and preventing relaxation and quality (or any) sleep. However, as with other addictions, you might experience your use of caffeine as calming and temporarily relieving of anxiety. You may feel and even believe it helps you cope. Other health concerns caffeine intoxication can be confused with:?? Manic episodesPanic disorderGeneralized anxiety disorderSleep disorderMigraine and other headachesViral illnessesSinus conditionsIntoxication from other substances (amphetamines, sedatives, hypnotics)Medication-induced side effects, such as akathisia It can also be mistaken for, and worsen symptoms of, withdrawal from other substances, such as amphetamines  and cocaine. Stimulant drugs are often cut with caffeine, increasingly the likelihood that caffeine withdrawal is involved in withdrawal from these drugs. Caffeine Can Induce Other Disorders When a disorder is induced by a substance, although it is triggered by substance use, it does meet the criteria for the disorder, rather than simply being an effect of intoxication or withdrawal. Caffeine-induced disorders include caffeine-induced anxiety disorder  and caffeine-induced sleep disorder. How Caffeine Can Affect Your Health Caffeine has various effects on the body, which are potentially harmful to health. Caffeine increases heart rate  and can cause abnormalities in the heartbeat, so is not recommended for people with cardiovascular problems.?? It also increases blood pressure and affects bone density, increasing the risk of osteoporosis. What to Do If You Think You Might Be Addicted to Caffeine Addiction involves not only excessive use of caffeine but also relying on caffeine to cope with life, typically in spite of negative effects. To figure out whether you might be addicted, go through the following steps: Assess your intake: Calculate how much caffeine you are actually consuming on a typical day, including gourmet espresso,  lattes, and cappuccino, which are typically much stronger than regular drip or instant coffee, soda, and other common caffeine-containing foods and drinks. Pay attention to how you feel: Make a note of any side effects of caffeine, as well as withdrawal symptoms that happen if you miss a regular dose of caffeine. Consider the effects: Think about the effects of caffeine or withdrawal symptoms you experience if you miss a regular dose, and how they have affected your feelings, functioning, and relationships??. For example, do you get irritable if you have too much or too little caffeine? Do you experience headaches or fatigue if you miss a dose of caffeine? Most importantly, do you feel you need caffeine to get through the day? Next Steps to Consider If you feel that your responses to  any of the above seem alarming, speak to your healthcare provider. If you are pregnant, trying to get pregnant, or breastfeeding, talk to your doctor about your caffeine intake as soon as possible. Similarly, if you have another health problem that might be impacted by your caffeine use, such as a cardiovascular problem, discuss options with your doctor right away.?? The vicious cycle of addiction happens with caffeine, just as it does with other addictive substances. As the effects of caffeine wear off, you might feel a crash in energy  and that you cant keep going without another boost of caffeine.?? As withdrawal can make you feel worse, it is important for most people  to reduce your caffeine intake gradually rather than abruptly to get the maximum benefit from quitting or reducing caffeine. Your doctor can help you devise a plan. 1:40 7 Quick Tips to Help with Caffeine Withdrawal If you feel you are using excessive amounts of  caffeine to cope with an ongoing emotional problem, such as depression or anxiety, also  talk to your physician about options for treating these problems. The right treatment could make a huge difference for you. Caffeine addiction often overlaps with other behavioral addictions,?? such as sugar addiction, so you might find that evaluating your caffeine intake opens up a Pandoras box of other behaviors that need to be addressed. If you dont feel you are addicted to caffeine, but you do feel you are consuming more than is healthy, you can choose to either reduce your caffeine intake  or cut out caffeine altogether. The most common mistake, in either case, is to cut down by too much too soon, causing you to relapse due to an intense headache.?? Instead of cutting your caffeine intake in half, try reducing your regular intake by about 10 percent every two weeks; reduce the strength of your last caffeinated drink of the day by diluting it with an uncaffeinated drink. A Word From Verywell Caffeine addiction is so common we dont even notice it most of the time. But the feeling of getting back in touch with your own natural energy, and having the ability to relax when night falls, is unparalleled when you able to greatly reduce or quit caffeine.

Freedom For The Organization Freedom House - 1466 Words

Freedom can be categorized in many different ways, but for the organization Freedom House there are only two key aspects that can be ranked to determine which countries are free. By using the ideas of â€Å"civil liberties† and â€Å"political rights† which combine to create an overall â€Å"freedom rating† (Freedom House, 2014) that are compiled into a list of global ranking of freedom. In comparing countries that are free and not free, there is a trend that shows how authoritarian states tend to rank lower in terms of freedom as opposed to democratic states due to an importance being put on protecting certain groups. In authoritarian states, the government’s priority is ensuring their continued reign, whereas in democratic states, the government†¦show more content†¦South Korea’s electoral process results in presidential candidates being directly into positions, as well as a council that follows the same direct vote electoral process. Sou th Korea has a free and fair election system that, in 2013, created a way to enable more citizens to vote by setting up two new voting systems. The first was a new method of early electoral allowed citizens to arrive at voting booths having not applied prior in order to maximize the amount of voters able to actively participate in elections. As well, South Korea implemented a non-registering voter system that allowed voters to simply arrive at election booths with identification to vote regardless of their home district. This creates opportunities for people who work away from their home district to participate in elections. One of the few problems that have occurred from allowing a greater voting population is the smaller margin in which the recent president was elected. As well, with a recent â€Å"alleged meddling† (Freedom House, 2014) from the National Intelligence Service (NIS), paired with charges having been laid against a few important members of the organization hav e lead few to ponder whether this activity has â€Å"harmed the country’s electoral process† (Freedom House, 2014). This is due to the fact that the National Intelligence Service had an online campaign supporting current president Park Geun-Hye. Albeit having some

Blood on a Battlefield in A Mystery of Heroism by Stephen...

Often times war is depicted in a victorious, triumphant manner when in reality war is chaotic; full of destruction and death. In Stephen Crane’s â€Å"A Mystery of Heroism† and Ambrose Bierce’s â€Å"An Occurrence At Owl Creek Bridge,† we witness the harsh reality of the war and the common human reaction to the havoc. Fred Collins simply wants water, but the well is on the other side of the battlefield. Peyton Farquhar, a loyal civilian to the South, just wanted to help in the war but instead was hanged for his good-intentioned attempt to destroy the bridge to help the Confederates. Ambrose Bierce and Stephen Crane wrote â€Å"An Occurrence At Owl Creek Bridge† and â€Å"A Mystery of Heroism† to show the natural human condition in adverse situations. In ‘A Mystery of Heroism,† Stephen Crane opens his story with specific details of a war scene. He writes, â€Å"He could now be seen lying face downward with a stirruped foot stretch ed across the body of his dead horse† and â€Å"around this motionless pair the shells still howled.† This scene describes how there are dead soldiers and horses just lying around in the middle of the turmoil. That man is just another dead body to everyone else. This shows the reality of war, violent and deadly and definitely not the pretty picture some paint it to be. Later on in the story, Crane also writes â€Å"a lieutenant of the battery rode down and passed them, holding his right arm carefully in his left hand. And it was as if his arm was not at all part of him, but belongedShow MoreRelatedAnalysis Of Stephen Crane s A Mystery Of Heroism Essay875 Words   |  4 Pagesin Stephen Crane. When a conflict between two powers reaches its peak, the war becomes inevitable. This usually leads to the change in roles among men and women. Men turn into soldiers and women turn into field nurses. . Living under critical conditions, one could die easily just by walking out the street or starving to death due to uncontrollable hysteria. In such situations, one could truly reveal his personality by either saving themselves or other individuals. .For that reason, Stephen Crane’sRead MoreIrony and Sarcasm in A Mystery of Heroism and War is Kind Essay examples947 Words   |  4 PagesIrony and Sarcasm in A Mystery of Heroism and War is Kind In literature, similar themes are portrayed in many different ways, mostly according to the time period they were written in. A new generation of writers came of age after the civil war, known as the realists. They dominated American fiction from the late nineteenth century to the middle of the twentieth. They took their ideas from the slums of the rapidly growing cities at that time, from the factories replacing farmland, and fromRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesE SSAYS ON TWENTIETH-C ENTURY H ISTORY In the series Critical Perspectives on the Past, edited by Susan Porter Benson, Stephen Brier, and Roy Rosenzweig Also in this series: Paula Hamilton and Linda Shopes, eds., Oral History and Public Memories Tiffany Ruby Patterson, Zora Neale Hurston and a History of Southern Life Lisa M. Fine, The Story of Reo Joe: Work, Kin, and Community in Autotown, U.S.A. Van Gosse and Richard Moser, eds., The World the Sixties Made: Politics and Culture

My Life as an Aquarious Free Essays

MY LIFE AS AN AQUARIOUS Astrology emphasis is on space and movement of the sun, moon and planets in the sky through each of the zodiac signs. From the viewpoint of earth, the sun appears to move along a circular orbit across the celestial sphere ;( 12a/20) there are sun signs and moon signs, which both depends on your date of birth. The signs are divided in to twelve different signs, and all twelve of them have their own meaning and representation to the individual that was born in that particular zodiac sign. We will write a custom essay sample on My Life as an Aquarious or any similar topic only for you Order Now Being born on January, 24 my zodiac sign that defines (7c) me is Aquarius. It has a quality of being independent, friendly and humanitarian ;( 12a/20) these all are the qualities that can be found in me. The first quality of Aquarius is being independent; any attempt to hold him (11b) down or restrict him will cause him, to flee. He needs to be free to be on his own. Independence is not just desired by Aquarius, it is essential to his well being. This applies (7C) to me in a big way ;( 12c) starting from my childhood,(19a) I always wanted to be independent and to be left alone to try to figure things out myself. After mid school I had to register for high school right away, and my parents was not available that day; I couldn’t wait for the next day, so I went to the school alone to register, and the registrar office sent me home, and I had to come back with my father the next day. I was out from home by the time am 18 and had a job, a house and was making my own money, doing all the decisions (2h) myself. Aquarius is considered independent/detached yet friendly. Even though we as an Aquarius like (7C) to be independent or some might consider us detached, (19a) we are also friendly, which leads me to my second quality of Aquarius being friendly. Without expecting anything in return for this could put a damper on his(11b) freedom; he(11b) live with no strings he love to make people laugh and cheer people up and it makes them feel good to make others feel good. They are very unconventional and always full of excitement ;( 20a) an Aquarius friend always makes life fun. I like to have fun, making people feel included, cheering people up and helping a friend n need. When one of my friends from high school, had his car broke down in the middle of the road on his way to out of town; he had gone far by the time his car stopped, and he called me, I had to excuse myself from work, and drive all the way to out of town and pick him up. Of course I don’t do this thinking about what that person might say or do in return ;(20a/12a) it’s kind o f the way I am,(12b) but I notice my friends loving to be around me and enjoying my company;(20/12a) I even remember my friends calling me and making sure I come to hang out ith them as they always mentioned to me that they like for me to be there because I bring a lot of fun to the table. When I graduated from high school I was categorized in the funny people of the bunch. The other quality I have as an Aquarius is being a humanitarian. Based on the Aquarius Astrological profile, he is (11b) most likely to be humanitarian, which is kind of connected with my first point helping people making feel people better comforting them. 12a/20a) There are even great humanitarians born under this zodiac sign like Oprah winfrey our greatest humanitarian woman, and I personally like helping others. My very first job right out of collage was in a nongovernmental organization which helps women and children in a very rural part of Ethiopia which is located in Africa ;(20a/12b) we personally deliver to their home a lot of materials such as, back to school supplies for students (19i)who can’t afford clothes, helping them with medicines. Our organizations also make sure that there is at least one clinic in a neighborhood so the mothers don’t have to suffer during giving birth. While my friends wanted to stay on the cities and work a regular job, I on the other hand, was so glad to get involved with this type of organization. (20a/12b)It makes my day go by easy and the satisfaction was priceless ,(20/12b)and now when I get to know about my zodiac sign, it all makes sense:(24d)it’s in my blood. It’s really amazing how much you can go and how much you can know if you set your mind to it. I(2h) am really grateful to know about my zodiac sign and what it really meant for me personally. (20a/12b)Writing this essay makes(7c) me realize the things that I didn’t understand for a long time, (19b)and now I know why I make the decisions that I make because they all make sense now. It doesn’t (7c) have to be similar with my friends or siblings because I am my own person, (19b) and I live my life according to me.  « Aquarius  » by Mesfin How to cite My Life as an Aquarious, Essays

International Marketing Plan for Miscea in the UAE

Introduction to the product and choice of country Introduction to the Product The technology is developing at an amazing pace all over the world. This is from information and telecommunication technology, manufacturing technology among others. But perhaps the most unlikely places that one would expect to encounter latest and state of the art technology is in the plumbing sphere.Advertising We will write a custom report sample on International Marketing Plan for Miscea in the UAE specifically for you for only $16.05 $11/page Learn More This has been changed by Miscea, a faucet manufacturer in Germany Augsburg. This company which is based in Switzerland holds exclusive distribution rights in the United Arab Emirates. This company has developed a range of sensor activated faucets that spares the user the need to touch the stainless steel gadget to turn the water on and off (Edwine 2007). The conventional Miscea faucet is used to dispense a range of sanitizi ng agents such as water, soap, detergents, and lotions among others (Edwine 2007). All the user has to do is move their hand to the appropriate sensor to dispense what they wish from the faucet. For example, if one wishes to dispense soap to wash their hands, they simply point their hand towards the section labelled soap, and then place their hands below the dispenser to await the magical dispensation. Temperature of the water for washing hands is also controlled by a mere flick of one’s wrist. The whole operational procedure of this state of the art faucet sounds not unlike a magical wand story from children fantasy books. Miscea 4.1 is a new product which is an enhancement of the conventional Miscea faucet described above. It combines the features of the conventional Miscea faucet with new ones. The new Miscea 4.1 is specifically designed for the consumers in the health sector. These include hospitals, laboratories and other public and private medical institutions (Edwine 2 007). The new features in Miscea 4.1 enable the management of the hospitals or any other institution to keep tabs on the level of hygiene hands compliancy of the staff members. The management, through the use of this product, will be able to record the time, locality and frequency of each of their staff member’s utilization of the new faucet. This is done by keeping tabs on the amount of liquid used by the members of staff, its identification-whether it was soap or disinfectant. A notable feature that sets apart Miscea 4.1 from the conventional Miscea is the use of a small tag that the members of staff are called upon to attach to their clothing. This new tag is no different from the usual name tags used by the members of the staff. The difference between the two is that the former has a miniature digitalized screen with small bars that look like the code bars on supermarket merchandise (Edwine 2007).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The small bars on this tag have the ability to glow from red to green depending on the member of staff’s frequency at the faucet. The more times the faucet is used by the member off staff, the more the tag glows towards the green extreme. After a certain period of time elapses from the last visit to the dispenser, the tag will glow to yellow, then to orange and then to green. It is important to note at this juncture that each hospital has a defined hand hygiene compliancy rate. The members of staff are required to wash their hands after, for example, twenty minutes. This is despite the fact that the member of staff may not be performing any medical procedure. The advantage of this new Miscea 4.1 faucet is that it maintains the level of hand hygiene compliancy rates among the members of staff at an all time maximum point. This is given the fact that members of staff are visually reminded to wash their hands re gularly by the colour code of their tag. Colleagues, noting the declining colour code on their fellow member of staff’s tag, have the ability to orally remind them to wash their hands. After all, no one will wish to walk around the hospital corridors displaying to all and sundry that they have not washed their hands. The management of the hospital will also be able to monitor whether their members of staff are adhering to the hand hygiene protocols. Correctional measures, in cases where level of compliancy is low, will be effectively executed. This is a marketing plan for this Miscea 4.1 faucet. It is targeted at consumers in the medical sector of the United Arab Emirates’ country. These include the dentists, hospitals, laboratories among others. This company will be selling this product through wholesalers and retailers in the country, and they will be the exclusive distributors of the same. Introduction to the Target Country As earlier indicated, this is a marketing plan for Miscea 4.1 into the United Arab Emirates. The United Arab Emirates, as the name suggests, is a conglomeration of seven emirates that is located in the south eastern part of what is known as the Arabian Peninsula (Cricinfo 2009). The Peninsula is located in the south western part of the Asian continent, snuggled on the Persian Gulf (Cricinfo 2009). It neighbours the Oman and Saudi Arabian countries. This introduction to the United Arab Emirates is going to cover the economic, political, legal and cultural analysis of the country. This is to give the Miscea 4.1 marketer an overview of the country within which they will be operating. To come up with a competent marketing strategy for the product, it is important to have a clear picture on the culture and life of the people that the product will be marketed to.Advertising We will write a custom report sample on International Marketing Plan for Miscea in the UAE specifically for you for only $16.05 $11/page Learn More History of the United Arab Emirates The geographical area that is today referred to as the United Arab Emirates was in the past occupied by people whose major economic activity was anchored on the waters of the surrounding ocean. They were converted into Islam in early 7th century (Sheikh-Miller 2010). Carmathians, a dissident sect in this region, formed what became a powerful sheikdom (Sheikh-Miller 2010). The latter’s army took control of the city of Mecca, but it later disintegrated. Its citizens turned into piracy, terrorising world merchants who used the waters given their strategic geographic location. In the year 1820, the British enforced a partial truce after piracy threatened the existence of the Oman and Muscat Sultanates, major trade partners of Her Majesty’s (U.S. Department of State 2007). This was turned into a permanent truce in 1853, and the region was as a result known as the Trucial Coast (Cricinfo 2009). In 1971, the British with drew from the region, and the states under the Trucial coast formed a federation that was referred to as the United Arab Emirates (Cricinfo 2009). Initially, nine states were under the auspices of the Trucial states. Two of them, Bahrain and Oman, opted out of the federation, and as a result, the United Arab Emirates ended up with seven states. This is how the latter day’s United Arab Emirates came into being. Geography of the United Arab Emirates The United Arab Emirates is made up of seven emirates. These are Dubai, Abu Dhabi, Sharja, Ajman, Fujairah, Umm al-Quwain and Ras al-Khaimah (US Department of State 2007). Abu Dhabi is the capital city of the emirates, and forms the seat of the emirates’ political and economical activities. It is the second largest city after Dubai. The United Arab Emirates covers an area that is approximately 82,880 square kilometres (Sheikh-Miller 2010). The topography is largely a desert, but there are few agricultural areas especially aro und the oasis (Sheikh-Miller 2010). The United Arab Emirates is hot and humid environment, given the desert nature of the area. The area also records low annual rainfall. The map of the United Arab Emirates below displays the geography of the country vividly Figure 1: Map of the United Arab EmiratesAdvertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Source:  Infoplease,  United Arab Emirates Map.  Web. Cultural Analysis of the Country According to the 2007 census records, the United Arab Emirates has a population of approximately 4.4 million people (Cricinfo 2009). The population growth, as of this census, was about four percent per annum. Ninety six percent of this population is made up of Muslims. Different cultures and beliefs are tolerated in this country, as contrasted to other Muslim nations such as Iran and Iraq. The institution of the family is highly regarded in this nation. Traditionally, a lot of importance was attached to the extended family. But this has changed with the interaction of this country with the rest of the world. Nuclear family tends to be the most favoured currently. A nuclear family in this country tends to be made up of two parents, an average of seven children and a live in house help. Men are the heads of the households, and they tend to control businesses and other significant economic act ivities. Women are employed in teaching, medical and other nurturing careers. The woman is responsible for the management of the nuclear family while the man is at the work place (Sheikh-Miller 2010). Arabic is the national language of this country. The literacy rate, as of 2003, stood at 77.9 percent (US Department of State 2007). Majority of the illiterates are from the older generation of the population. This is given the fact that a large number of the population is made up of labourers of foreign descent (Cricinfo 2009). Economic and Political Overview of the Country As of 2006, the GDP of the country stood at $163 billion (US Department of State 2007). The annual growth rate of the economy, according to estimates of the same year, was 9.7 percent. Per capita GDP stood at $37,000 while inflation rates ranged between 10-13 percent (Sheikh-Miller 2010). The seven emirates each have a ruler, making the country assume a federal like type of government. However, all of these rulers are under the leadership of the head of state and a prime minister. The president of the emirates, who is also the head of state, is currently Sheikh Khalifa bin Zayed Al Nahyan (Sheikh-Miller 2010). The president is also the head of the state, and the position is currently held by the ruler of the Abu Dhabi emirate. The prime minister, who is the head of the government, is currently Sheikh Mohammed bin Rashid Al Maktoum (Sheikh-Miller 2010). He is the current ruler of Dubai emirate. The political environment in this country can be described as relatively stable as compared to other Muslim nations. This is why Abu Dhabi remains the major city in the country, given that a large share of this country’s oil comes from deposits in Abu Dhabi. Dubai, given her large population and economic growth rate that is nothing short of impressive, takes hold of the deputy president and prime minister’s portfolios (Sheikh-Miller 2010). Market Audit and Preliminary Marketing Strategy an d Plan for Miscea 4.1 Summary The United Arab Emirates is a conglomeration of seven emirates. The major source of foreign exchange for this region is oil, given that this country has the world’s third largest oil deposits. The capital city of the emirates is Abu Dhabi. This is also the political and economic hub of the emirates. Each of the seven emirates has a ruler, but the seven emirates are led by a president who is deputised by a prime minister. Islam is the major religion of the emirates, and to this end, ninety six percent of the population subscribes to this faith. However, it is important to note at this juncture that other religions and cultural practices are tolerated in this country, unlike in other Islamic nations. However, all residents of the country, regardless of their origin and religious orientation, have to show respect to the Islamic religion. The economy of the emirates is one of the strongest in the Middle East and in the larger Asian continent. Experts estimate that it is growing at a rate of 9.7 percent (Sheikh-Miller 2010). Most of the businesses are owned by men, while women are charged with managing the familial affairs. The combined population of the emirates, together with the foreigners who makes up a substantial number of the labour force, is about 4.4 million (Sheikh-Miller 2010). The above is a brief description of the market that the product, Miscea 4.1, is targeted at. The latter is an improvement of the conventional Miscea faucets that have been embraced by medical institutions for their hygienic disposition. This marketing plan aims at developing a blue print to market this product in the United Arab Emirates. Market Audit for the Miscea 4.1 Faucet Introduction This marketing audit is designed to give an overview of the product in the context of the target market. It will include an evaluation of the product, whereby the relative advantage, compatibility and complexity of Miscea 4.1 faucet will be analysed. This wil l also include trialability and observability of the same where applicable. The major problems and possible resistance to the product will be analysed. The second component of the market audit for Miscea 4.1 faucet will be market analysis. This will involve a description of the market, whereby geographical and other features of the physical market will be identified. Channels for product distribution will be highlighted, together with advertisements and promotion tactics for Miscea 4.1 faucets. Competitive advantage of this product in the market will also be carried out, together with an analysis of the market size. Government participation in the marketplace The role of the Government will also be analysed putting in mind that the Government policies directly affect investments in any country. The UAE government is consistent on improving business relations with trade and investment partners in US and Asia. The Government’s open policy in implementations of the latest techno logies in the different sectors of the economy can be rated as a positive indicator in the political environment and a great opportunity for the company. Through the Ministry of Health the Government may help in recommending the use of the Miscea 4.1 system in the Hospitals. This will be a Governments move to ensure high standards of Hands hygiene are observed. This can be the role of the Government in enhancing success of the system in the United Arab Emirates. Miscea 4.1 Faucets This product will be hailed as a state of the art gadget by the market, and the marketing strategy must ensure that the advanced technology of this product is highlighted. The conventional Miscea faucet is itself a technological masterpiece and Miscea 4.1 is an improvement on this. In his book Diffusion of Innovations, a scholar by the name of Everett Rogers identified the chief characteristics of innovations that affect its adoption (Rogers 1995). Given that Miscea 4.1 is an innovation, and the marketing plan is aimed at enhancing the adoption of the technology, the five dimensions of innovation adoption will be seminal in analysing it. These are as follows: Relative Advantage of Miscea 4.1 Relative advantage is conceptualised as the advantage that the new innovation holds over existing ones (Plesk 2003). When compared to the conventional Miscea faucets, Miscea 4.1 holds a definite relative advantage. First, the management of the hospital is able to monitor the members of staff that is adhering to the hand hygiene protocols and those that are not. This is by examining the colour codes of their tags. Conventional Miscea faucets are efficient in utilisation of water. According to Edwine (2007), the faucets save about 70 percent of water as compared to other faucets. Miscea 4.1, given its ability to monitor whether the member of staff used a detergent or soap in washing their hands, extends this efficiency to the utilisation of the detergents and soap. Compatibility of Miscea 4.1 Befor e the introduction of an innovation, there are values and experiences that are in existence within the target population. The extent to which the new innovation is compatible with these values and experiences is referred to as compatibility of the same (Pankratz, Hallfors and Cho 2002). Miscea 4.1, in this context, can be described as highly compatible. Hospitals and other medical institutions prioritise hand hygiene, and measures are already in place to enforce this. Miscea 4.1 merely complements the efforts of the medical fraternity staff in their endeavour, and is likely to be adopted as a result. Complexity of Miscea 4.1 This is the level of difficulty of the innovation when it comes to comprehension and use of the same (Rogers 1995). Miscea 4.1, given the existence of the conventional Miscea faucets, is not complex. It is easy for the staff to use and understand, provided that they are aware of the meaning of the various colour codes. This means that it is likely to be embraced by the target consumer. Trialability of Miscea 4.1 This can be conceptualised as the ability of experimenting with the new product on a trial and limited basis (Baskerville and Pries-Heje 2003: Pankratz, Hallfors and Cho 2002). Miscea 4.1 can be experimented with on a trial basis. The hospital management can put a small number of their staff on Miscea 4.1, and monitor the effects of the new technology. Observability of Miscea 4.1 This is the extent to which the effects, negative or otherwise, of an innovation are visible to other people apart from those who innovated it and those using it (Pankratz et al 2002). The effects of Miscea 4.1 are observable. Colleagues who are not wearing the tag for Miscea 4.1 can see the colour codes on their workmates, and can discern the extent to which they are adhering to the hygienic hands protocol. The management can easily observe the results of the usage of Miscea 4.1 by monitoring the rate at which the members of staff are using it. Resistance to Adoption of Miscea 4.1 Given the characteristics of Miscea 4.1 as an innovation, it is clear resistance to its adoption will be minimal. It is a product with advantages above the existing conventional Miscea faucets, and can be easily utilised. The Market for Miscea 4.1 This marketing plan is for the whole of the United Arab Emirates, meaning that Miscea 4.1 will be marketed in each of the seven emirates. The United Arab Emirates is one of the emerging economic giants in Asia, and this factor will influence the marketing of the Miscea 4.1 in this region. Transportation and Communication in the United Arab Emirates The government in this country have spent considerable sums of money on roads and communication infrastructure. Construction of roads, ports and such other infrastructures accounts for thirty seven percent of the total project value in this country (Cricinfo 2009). This is especially so in Abu Dhabi and Dubai, the economic hubs of the emirates. United Arab Emiratesâ₠¬â„¢ airports are some of the largest in the world. A case in point is Al Maktoum International Airport. Analysts are of the view that this will be the largest in the world by in a decade’s time (Cricinfo 2009). Sheikh Khalifa bin Zayed Al Nahyan, the president of the emirates, have indicated the importance that the administration attaches to the infrastructure by the budgetary allocations to the same. US$4.4 billion was allocated in 2009 for various projects among them road networks and communication channels. All the major cities in the United Arab Emirates are linked by an extensive road network (Cricinfo 2009). However, it is important to note that the roads in the western and southern parts of the United Arab Emirates are somehow primitive; they are not as developed. This is given the fact that they go through deserts and such other difficult terrains. Residents in these areas rely on airplanes for transport in these regions. The United Arab Emirates is bordered by the o cean on two sides. This has led to the construction of major ports in the country. These include Port Jebel Ali, Port Khalid, Port Rashid, and Port Zayed among others. Consumer Habits in the United Arab Emirates If the number of shopping malls and duty free shops is anything to go by, then it is not far fetched to purport that the united Arabs emirates is a shopping hub which attracts people from all over the world. A case in point is the Dubai shopping festival. This was started in the year 1996 and has continues to attract shoppers from all corners of the globe (Aliqah and Al-rfou 2010). The United Arab Emirates has a thriving manufactured product market. Consumers here seem to prefer manufactured goods as opposed to non-manufactured goods such as agricultural products. These are for example textiles, cars and electronics. Manufactured goods account for 59 percent of total trade in the country (Cricinfo 2010). Product Promotion and Distribution This marketing plan proposes that th is company be the exclusive distributor of Miscea 4.1 faucets. This means that there will be no middle men between the distributors and the retailers. The company will deal directly with the wholesalers and the retailers (Blake, Neuendorf and Valdiserri 2005). Sales promotion will be made through advertisements through the media. Adverts will be placed on the internet on websites that are accessed by the target client. Other adverts will be placed on publications that are read by the target audience. There will be no advertisement through the popular media such as radios and televisions. This is given the fact that this product is not meant for the general public but for a specific audience (Bradford and Florin 2003). Prices will depend on the number of intended users for the medical institution. It will also depend on the quantity that the client orders. Roughly, this will range between 5,000 and 8,000 United Arab Emirates dirham. Cash and cheques will be the two modes of payments that will be accepted. Credit facility will also be offered. Government institutions will have ninety days within which to clear their debts, while private institutions will have a number of sixty days within which to do the same. The Marketing Plan for Miscea 4.1 Executive Summary The analysis allows us to outline the best strategies to follow for the achievement of the company’s strategic goals. The company’s strategic goal is to produce and distribute the Miscea 4.1 product which is a health hygiene product. We also intend to venture into the U.A.E market where there is a big market for hygiene products. Miscea 4.1 is a new product being launched for the first time and it targets to help the Hospitals management to maintain the hygiene standards of the hospitals by digital monitoring. This product is going to be a successful innovation to improve hygiene in the U.A.E medical fraternity. The marketing strategies will enable to reach a market size of an estimated twen ty thousand medical services hospitals and dispensaries. Its forecasted sales growth prospect is 6.9% over the next 5 years ($443,029.47 profits). The major objective of this marketing plan is to ensure that Miscea 4.1 is selected as the product of choice by major medical institutions in the United Arab Emirates. The objective is to introduce the consumer to the product, and to establish their loyalty to the same. Target Market The target market for Miscea 4.1 is the medical institutions that are situated in major urban centres of the United Arab Emirates. These include hospitals, laboratories, research institutes and such other institutions. The targeted medical institutions must have a source of power, given that the product is powered by electricity. This means that the major consumers for this product are medical institutions located within or around town centres in the United Arab Emirates. Expected Sales This marketing plan targets to sell two thousand units for the first thre e months after the introduction of Miscea 4.1 into the market. At an average of six thousand dirham per unit, this will fetch the company around ten million dirham within the period. One unit costs around two thousand to manufacture. Profit before factoring in other expenses such as transportation will thus stand at around eight million dirham. Promotion Mix As earlier indicated, advertisements and sales promotion will be used to create publicity for Miscea 4.1. To this end, advertisements will be placed on hospital and other medical institutions websites. The marketing plan also proposes for the use of the company’s website to market Miscea 4.1. Other promotional tactics that will be offered is after sales service. The company will provide the client with a technician who will assemble the unit at no extra cost to the client. The company will also provide the client with experts who will train the staff on how to use the faucet, again at no extra cost to the client. Distribu tion for Miscea 4.1 As earlier indicated, this company will use the wholesalers and retailers to distribute the Miscea 4.1 faucets. A total of twenty two retailers in various parts of the United Arab Emirates have already been selected for this. These will be complemented by fifteen wholesalers, two in each of the emirates and three in Abu Dhabi. The retailers and wholesalers were selected depending on their volume of sales and other criteria. Those with an annual sales volume exceeding ten million dirham per annum were the ones that were take into consideration. A combination of sea ports, airports and road transport will be utilised. Roads will be used given the fact that major cities in the emirates are connected by roads. As such, road will be used to transport the product on short distances, for example within the city. Airports will be used to deliver the products to those parts of the United Arab Emirates that are remote. These are for example those medical institutions that are located in the deserts and which have power supply to operate the Miscea 4.1 faucet. On the other hand, sea ports will also be used to transport the goods on long distances that are connected by the ports. Situation Analysis Miscea 4.1 has a vision to be one of the leading Hygiene and health care product distributed and the leading product for dispensing disinfectant and soap in most hospitals in U.A.E. It will continue to provide the other products to its customers and maintain effective cost effectiveness service standards. The company has carried out effective study in the health and medical sector and it realised a need of hygiene maintenance since many hospitals and health care services are required to observe a high level of hygiene standards while attending to the patients and also for safety purposes and avoid infections. This is the specific purpose why Miscea 4.1 was developed. To cater for the need of improving hygiene conditions and maintain cleanliness to avoid infe ctions. Competitive Advantage The company has a competitive advantage over other products since they are offering one new product with new features in the market. This makes Miscea 4.1 a unique product with unique features. This gives the product a competitive advantage over other dispensers which can only dispense one liquid at a time. The technology is also so far only with Miscea 4.1 since it is digital and has electronic features that notify the staff on their level of hygiene. This makes Miscea 4.1 a better product rated than other company’s products in the market. It has a to work for a positive image in the market and also to maintain its industry lead since by the time the other companies copy the technology Miscea 4.1 would have made amicable strides. Core competencies New technology that is meeting the hygienic monitoring needs of hospital and laboratory hygiene Efficient monitoring of Hygienic conditions in the health service centres Technology at affordable price s Unique Innovation and in the market lead Marketing Objectives The objectives of the marketing plan are strategically based on 3 criteria: to create a strong consumer awareness towards a completely new dispenser product with new features, to establish a wide product recognition through the capture of market shares in the health and hygiene sector, and to become the top market leader in that hygiene segment within the forecasted sales figures. These major objectives are the ones we see to accomplish as we launch the Miscea 4.1 product in the UAE’s Market. The health and hygiene sector is fundamental for the success of the sale projects. The entry into the United Arab Emirates is as a whole subsidiary of the company that is based in Switzerland. The firm owns 100 percent of the stock and its establishments. This makes a full owned subsidiary investment by a UAE national who will be the exclusive distributor of Miscea in the United Arab Emirates. The company will offer two yea rs warranty when a unit of Miscea 4.1 is bought and it will also offer an incentive of free liquid for as long as the client uses the system. SWOT Analysis Our main strategic focus will be to penetrate in to the UAE market by advertising aggressively to make a mark in market. Our target would be to capture clients in the Government and private sector in the medical sector. The health and hygiene standards board can be approached in order to sensitize on the use of the product in the various health services providing centres. They will improve the hygienic conditions. Strengths Strong capital base Good Brand Image Low prices Unique product Weaknesses No performance record New in market No outlets or retails Opportunities Diversified economy and increasing oil price. Foreign investments surplus cash Strategic location and infra structure Zero taxation Open economic policies Increasing population SO Strategies Develop and expand in the UAE market aggressively as ther e is high demand and it will be a good opportunity to cash on the increase in demand Maintain the quality of Products to boost customer Confidence and continuously improve on the product. Target Corporate customers as the product is meant for hospitals, laboratories and medical services providing centres. WO Strategies Manufacture products and put them to test. Need to advertise aggressively to establish a name in market. Opening new retail outlets Threats Inflation Multinational workforce. Islamic values High competition ST Strategies Due to Islamic values people prefer to use products that are genuine. Recruit experienced national staff to service affluent corporate customers by offering attractive salaries and other benefits WT Strategies .Due to several reputed dispenser brands in the market people are more loyal towards the well known products hence Miscea 4.1 would face great competition in the long run. Table 1 Budget for product launch BUDGET High esti mates low estimates Public Relations 20000 18000 Advertising 50000 45000 Marketing 80000 78000 space/ offices 45000 40000 events/ launches 80000 75000 Market development funds (MDF) 70000 65000 transport 20000 15000 totals 365000 336000 Reference List Aliqah, K., Al-rfou, A., 2010. The Impact of Global Financial Crisis on Consumer Behaviour in Jordan. European Journal of Social Sciences, 12(4), 278-298. Baskerville, R., Pries-Heje, J., 2003. Diversity in Modeling Diffusion of Information Technology. Journal of Technology Transfer, 28(3-4), 251-264. Blake, B. F., Neuendorf, K. A., Valdiserri, C. M., 2005. Tailoring New Websites to Appeal to those Most Likely to Shop Online. Tecnovation Journal, 25(10), 1205-1214. Bradford, M., Florin, J., 2003. Examining the Role of innovation Diffusion Factors on the Implementation Success of Enterprise Resource Planning Systems. International Journal of Accounting Information Systems, 4(3), 205-225. Cricinfo, H., 2009. A Coun try Study: United Arab Emirates. Diplomacy Quarterly, 7(9), 29-30. Edwine, H. P., 2007. Miscea Sensor Activated Faucet. Web. Pankratz, M., Hallfords, D., Cho, H., 2002. Measuring Perceptions of Innovation Adoption: The Diffusion of a Federal Drug Prevention Policy. Health Education Research, 17(3), 315-326. Plesk, P., 2003. Complexity and the Adoption of Innovation in Healthcare. Web. Rogers, E., 1995. Diffusion of innovation. 4th ed. New York, Free Press. Sheikh-Miller, Jonathan. 2010. UAE Weekend Switchover. Advanced Digital Technology in Asia 23(2), 267-289. United States Department of Trade, 2009. Background Note: United Arab Emirates. United States Department of Trade. Web. This report on International Marketing Plan for Miscea in the UAE was written and submitted by user Bryant T. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.